Social media optimization (SMO) is the strategy of social media activity with the intent of catching unusual visitors to website content. Social media optimization is linked to search engine marketing, but varies in many ways, basically the attention on driving traffic from sources other than search engines, yet better search ranking is also an advantage of successful SMO.
There are two categories of SMO methods:
Social media characteristics added to the content itself, consisting: RSS feeds, social news and sharing buttons, user rating and polling tools, and comprising third-party community functionalities like images and videos
Promotional activities in social media aside from the content being promoted, consisting: blogging, commenting on other blogs, taking part in discussion groups, and sending status updates on social networking profiles
SMO is one of two ways of website optimization; the other way is search engine optimization SEO. Social Media Optimization is the be-all & end-all to Word-Of-Mouth marketing. Social media optimization is in many ways linked as a method to viral marketing where word of mouth is develop not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a same way the engagement with blogs attains the same by sharing content through the use of RSS in the blogosphere and special blog search engines.
Social Media optimization is looked as an important section of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
Social Media Optimization (SMO), is not restricted to marketing and brand building. Increasingly good businesses are incorporating social media participation as section of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more).
Social Media Optimization goes on to other levels such as engineering videos to rank for specific terms and driving traffic to them. Can you think of a more measurable way to deploy your latest commercial than to put in places where you can literally count who has seen it? No more “mute” button fears. Your viewers are now of the engaged type. This is crucial for marketing budgets because we can measure user engagement.
Social Media Optimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.
By SEO India