|Have you ever noticed that walk-in shoppers love to visit the places or shops which give a posh look? No matter, whether a customer has the money to shop from these high-born places or not but the attractive look would make him visit your website at least for window shopping. However, when it comes to describe the online businesses, we have to take the looks and appearances of websites because these serve as virtual shopping places for customers to check and purchase products.|
Be it an online shopper or a walk-in purchaser, every customer has some basic needs and desires. While shopping online, customers like to visit the websites which have attractive web designs. Here is the detail of benefits which an attractive web design offers to an online business.
To Make the Navigation Easier
While searching on the World Wide Web, visitors have plethora of options to choose from. They will only continue their journey on a website only if it is easy to navigate. Your website should be designed in a way that visitors could easily switch from one page to another. If a visitor has to click on more than 10 links and scroll down each page and hit the 'Back' button frequently to reach out to the desired information, he would definitely look for the better alternatives which might be a click away.
To Reduce Your Bounce Rate
The research conducted by a famous web design company has shown that 50% of the visitors leave a website if they are forced to click on a link. Therefore, all the pages of a website should not be five-click away from its home page. The modern-day visitors no longer tolerate to wait for 20 seconds for a website to get uploaded; rather in the mean while they might visit several other websites.
To Increase Your Web Traffic
If your website has an attractive web design that not only looks good to visitors' eyes but is also easier to navigate through, then the chances of getting increased web-traffic are high. Thus, the more visitors you get on your website, the more likely you are to top up the Google rankings. Moreover, it becomes easier for you to grow your web-conversion rate.
Enhances Your Online Customer Service
For online retailing, the importance of effective web design even increases because this adds value to online shopping experience on your website. If the website is fast, easy to navigate and is full of information, it would certainly make your customers' shopping experience convenient and easier. Moreover, you can also add live chat on it so that if a potential buyer comes across any confusion, he could talk to your real support agents to get immediate assistance to continue his navigation on your website.
The more you explore the more benefits you are likely to learn which an attractive web design offers to online businesses of all kinds and sizes.