|Nearly all industries today have an online presence for buying, selling and generally getting the word out about a product or service, but not all of these sites are effective marketing or sales tools. Some companies pay a premium for state-of-the-art sites with lots of bells and whistles while others turn to ready-made, online templates that promise to guide the purchaser through the step-by-step process of designing a website.|
With so many templates out there, many business owners are beginning to wonder whether they really need to pay more for a web design if they can do it themselves. Sadly, many of them end up with sites that are awkward to navigate, too complicated or lacking in features. That's just one reason why it's more critical than ever to hire the right web design firm to create your company's website.
Here are five more:
1. Templates Make You Look Like an Amateur
For personal blogging or a local organization on a shoestring budget, a simple template may be the best way to get the word out without investing funds that are better spent elsewhere. If you have a moderately sized business, however, a template-based site screams "amateur," and you don't want that reputation. If your site looks like a hundred others out there, visitors will think you're an amateur (and they might be right).
2. If you're Using a Template, You're Already Behind The Times
The intricacies of websites and the various programs that keep them running have steadily increased in their complexity and it takes a while for companies that are creating easy-to-use templates to catch up. Remember, their aim is to make it easier for basic users, not more difficult, so there's no motivation to create the latest, most complex or intuitive template because they know the typical user will be looking for something they're familiar with, not something so innovative that they have to learn all over again how to use it.
3. Templates Won't Give You an Eye for Design
If you don't have the creative vision to see the finished project or you don't really understand the general rules of pleasing layouts, a pre-packaged setup will only make these things more obvious. You'll end up with a pedestrian looking page that reflects not only the limits of the finished product, but of your company as well.
4. Responsive Web Design Doesn't Come In a Kit
When people talk about responsive design, they're referring to any given site's ability to adapt to various devices and methods of viewing. A homepage that looks awesome when you're viewing it on your laptop may look horrible when you download it on a mobile phone. Pre-packaged solutions simply don't have the parameters to embrace the wide range of available technologies that inevitably have differences in size, bandwidth and resolution. Meeting the needs of these divergent platforms requires finesse and knowledge as well as an excellent understanding of how to translate the information so that it works well on any platform.
That's why you'll never find everything you need by using pre-packaged templates. They can't keep up with the times, they are lacking in adaptability across platforms and devices, and they simply don't give you that unique online personality your business needs. If you want all that, you'll need to work with a web design professional.