Could Social Media Be the Google Killer?

February 5, 2010 Google, Social Media Optimization (SMO) No Comments

The ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important.

If people started using social media more, and advertisers thought they could get better results for their money in that arena, search engines would be impacted by the loss of income. Even if they just moved away from content search advertising, the loss of income for the big three would have a major effect.

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