Free Search Engine Optimization techniques

Free search engine optimization sounds like bologna right? It’s not. Six years ago when I first began running website business ventures, I was in the notion that search engine optimization was a costly process only accessible to businesses with big budgets. I stupidly determined instead of pursuing search engine optimization, I would market my online business offline. It was a total failure. Here’s the reason why, the great thing and most important purpose of marketing a website online is to change prospects to your website easier, faster, and with a higher conversion rate. It’s very hard to get people to keep in mind your website when advertising offline. Not to talk about, most people don’t walk around with a computer on them so they can’t go to your website straight away.

I babbled on about that skill to expectantly inspire you to have self-assurance in free search engine optimization SEO . If you want to optimize your website for free, article marketing is the most excellent way to go. Article marketing has confirmed itself to be quite effectual. It’s effective for me personally as well as for my clients. Article marketing is not precisely a close kept secret of mine. Many internet marketers use article marketing to get instant traffic to their website, get, maintain, and keep one-way anchor texted backlinks, and optimize their website for the search engines.

SEO India provide following strategies for increasing traffic and ranking of your website.Article marketing needs three small steps to success and they are as under:

Step 1: Find Keywords

Keywords are the most valuable step in any search engine optimization campaign or strategy. You will require to find keywords that you would like your website to come into view in search engines for. I use seobook.com. They have a free keyword tool that permits you to type a broad keyword phrase and it gives you 100 pointed keywords.

Step 2: Write Articles

Now that you have your keywords, you require to start writing your articles. There are some very significant things to remember when writing articles. When writing articles be certain you are not confused on about your product, service, or site. This is frustrating for the reader and article directories will discard the article and ban you from their directory. When writing articles make convinced you provide value and give people information they or else may not have known. Quality is important. If you require a case just look at the style and format of this article you are reading now. I’m not outright soliciting my site. I’m providing you with what I consider to be significant and helpful information. (at least I think it is)

Step 3: Submit Articles

Now this is the enjoyment and also terrible part. Submitting articles can be a nuisance since it takes so long. It can take up to 10 hours just to submit 5 articles depending on how many directories you submit to. One the subject of directories, I counsel submitting to at least 100 – 200 article directories. This provides maximum backlinking and search engine optimization reimbursement.

Affordable SEO Services Company India

As many web sites are coming up everyday, the internet has made it easier for companies to do business worldwide. Internet is the one such modern technology, which brings everything around the world to the comfort of the drawing room. It is quite understandable that consumer searches for information in the internet before they get in touch with a sales representative. Our company can help improve your web presence in a way that you get more and more potential traffic visiting your site on regular basis.

SEO India is a one of a kind SEO company in India with experts who can best understand the basic technologies of search engines and how they work. We are an SEO Company in India with high level of expertise in all kinds of Internet Marketing strategies. Whether you use your website to directly market the products (B2C) or to promote your business/services (B2B), if your website does not have top rankings on search engines like Google, Yahoo and MSN, you may lose significant number of sales / business opportunities and potential customers.

SEO India is here to serve you. SEO is a leading result driven, professional Search Engine and Internet Marketing Company for the E-Commerce Industry. SEO India has a devoted team of experienced SEO Specialists, Online Advertisement & Internet Marketing Specialists and Link Building Experts. Be it SEO marketing, Internet marketing, Link Building or Pay per Click services, SEO India is the right choice for you. Search Engine Optimization (SEO) is an art of making your website appear in the first few pages of the search results of search engines for a select set of keywords. In other words SEO creates your website appears on the first page of a search engine like Google, Yahoo and MSN, when someone searches for your product or services. It is worthwhile to note that 80% of website traffic happens only through search engines. This speaks volumes about importance of getting the Search engine rankings for your web site. SEO Company India is professional Search Engine Optimizers and SEO friendly Web Designers in India.

Our Company provides monthly reports where you can catch the results of your website and se how your keywords are performing. These keywords can get better the visibility of your website and hence have traffic. With our SEO consulting and Team of expertise you can feel free and concentrate on other aspects of your business.

HTML 5 and SEO

HTML 5 is still in the creating but for any SEO expert, who tries to look ahead, some knowledge about HTML 5 and how it will blow SEO is not unnecessary information. It is true that the changes and the new ideas in HTML 5 will impact Web developers and designers much more than SEO experts but still it is far from the truth to say that HTML 5 will not mean changes in the Organic SEO policy.

What’s New in HTML 5?

HTML 5 follows the way the Net evolved in the last years and includes many useful tags and elements. At first look, it might look as if HTML 5 is going in the direction of a programming language (i.e. PHP) but truly this is not so – it is still an XML–based presentation language. The new tags and elements might make HTML 5 look more complex but this is only at first glance.

HTML 5 is not very different from HTML 4. One of the basic ideas in the development of HTML 5 was to make sure backward compatibility and because of that HTML 5 is not a complete revamp of the HTML specification. So, if you had worries that you will have to start learning it from scratch, these worries are groundless.

How the Changes in HTML 5 Will Affect SEO?

As a SEO expert, you are most likely involved mainly in those changes in the HTML 5 specification, which will influence your work. Here are some of them:

•           Improved page segmentation. Search engines are getting smarter and there are several reasons to believe that even now they are applying page segmentation. Basically, page segmentation means that a page is divided into numerous separate parts (i.e. main content, menus, headers, footers, links sections, etc.) and these parts are treated as separate entries. At present, there is no way for a Web master to tell search engines how to segment a page but this is bound to change in HTML 5.

•           A new <article> tag. The new <article> tag is probably the best addition from a SEO point of view. The <article> tag allows marking separate entries in an online publication, such as a blog or a magazine. It is expected that when articles are marked with the <article> tag, this will make the HTML code cleaner because it will reduce the need to use <div> tags. Also, probably search engines will put more weight on the text inside the <article> tag as compared to the contents on the other parts of the page.

•           A new <section> tag. The new <section> tag can be used to recognize separate sections on a page, chapter, and book. The benefit is that each section can have its separate HTML heading. As with the <article> tag, it can be presumed that search engines will pay more attention to the contents of separate sections. For instance, if the words of a search string are found in one section, this implies higher relevance as compared to when these words are found all across the page or in separate sections.

•           A new <header> tag. The new <header> tag (which is different from the head element) is a blessing for SEO experts because it gives a lot of flexibility. The <header> tag is very similar to the <H1> tag but the difference is that it can contain a lot of stuff, such as H1, H2, H3 elements, whole paragraphs of text, hard–coded links (and this is really precious for SEO), and any other kind of info you feel relevant to include.

•           A new <footer> tag. The <footer> tag might not be as useful as the <header> one but still it permits including significant information there and it can be used for SEO purposes as well. The <header> and <footer> tags can be used many times on one page – i.e. you can have a separate header/footer for each section and this gives really a lot of flexibility.

•           A new <nav> tag. Navigation is one of the essential factors for SEO and everything that eases navigation is welcome. The new <nav> tag can be used to identify a collection of links to other pages.

As you see, the new tags follow the common structure of a standard page and each of the parts (i.e. header, footer, and main section) has a separate tag. The tags we described here, are just some (but certainly not all) of the new tags in HTML 5, which will involve SEO in some way. For instance, <audio>, <video> or <dialogue> tags are also part of the HTML 5 standard and they will permit to further separate the content into the adequate categories. There are many other tags but they are of relatively lower importance and that is why they are not discussed.

For now HTML 5 is still far in the future. When more pages become HTML 5–compliant, search engines will pay more attention to HTML 5. Only then it will be likely to know how exactly search engines will treat HTML 5 pages. The mass adoption of HTML 5 won’t happen soon and it is a safe bet to say that for now you can keep to HTML 4 and have no concerns. Additionally, it will take some time for browsers to adjust to HTML 5, which further delays the moment when HTML 5 will be everywhere.

However, once HTML 5 is conventional and put to use, it will be the dominating standard for the years to come and that is why you might want to keep an eye on what other web masters are doing, just to make sure that you will not miss the moment when HTML 5 becomes the defector standard.

Top 10 SEO Mistakes

1.       Targeting the wrong keywords

This is a mistake a lot of people make and what is worse – even experienced SEO experts make it. People select keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like an attraction. Selecting the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can’t think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.

2.       Ignoring the Title tag

Leaving the <title> tag empty is also very common. This is one of the most significant places to have a keyword, because not only does it help you in optimization but the text in your <title> tag shows in the search results as your page title.

3.       A Flash website without an html choice

Flash might be smart but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, give an html version. Here are some more tips for optimizing Flash sites. Search engines don’t like Flash sites for a reason – a spider can’t read Flash content and therefore can’t index it.

4.       JavaScript Menus

Using JavaScript for direction-finding is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can’t do without, you must consider build a sitemap (or putting the links in a no script tag) so that all your links will be crawl able.

5.       Lack of consistency and maintenance

Our friend Rob from Blackwood Productions often encounters clients, who believe that once you optimize a site, it is done forever. If you want to be successful, you require permanently optimizing your site, keeping an eye on the competition and – changes in the ranking algorithms of search engines.

6.      Fixed too much onMetatags

A lot of people seem to think SEO is about getting yourMetakeywords and description correct! In fact,Metatags are becoming (if not already) a thing of the past. You can make yourMetakeywords and descriptions but don’t except to rank well only because of this.

7.       Using only Images for Headings

Several people think that an image looks better than text for headings and menus. Yes, an image can create your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are essential SEO items.

8.       Ignoring URLs

Several people misjudge how essential a good URL is. Dynamic page names are still very frequent and no keywords in the URL are more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL); this gives you additional advantage over your competitors. Keywords in URLs are more essential for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having key wordless URLs.

9.       Backlinks spamming

It is a common illusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/new group spam etc., which in the end could lead to getting their site banned. In fact, what you need is quality backlinks. Here is some more information on “The Importance of Backlinks”.

10.   Lack of keywords in the content

Once you focus on your keywords, adapt your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.

SEO India

History of Search Engine Optimization

In the early days of the Internet, search engine optimization was a fairly easy affair. Webmasters (SEO professionals to you and me today) had a fairly straightforward job optimizing web sites. To rank for a keyword in a search engine, all that was necessary was to put them in the title, the keyword meta tag and mention it freely in the site content and hey presto! You were done. This however led to ‘keyword stuffing’ which was a method of repeatedly using the keyword in theMetatag and hiding keywords behind images, in order to influence the search engines.

The search engines caught up with the behavior these webmasters were using and introduced another factor which would influence a site’s position on the results pages. This was the number of incoming links to the site. This was around the same time that Google’s Page Rank Algorithm came about. Google’s page rank essentially states that each link to a page represents a ‘vote’ for that page, so the more links a page has the more authority that page has.

The center on the number of inbound links led to another form of spamming. People started buying links or swapping links just to add to the number of links they had. It is evident that just because a web page has 1000 links doesn’t make it more of an authoritative page than one with 100 links, when considering that links can simply be bought.

So once again the search engines had to re-evaluate their criteria for gauging the significance of a Web site. This time they focused attention on the relevancy of the Web site the link was on to the Web site at the other end of the link. If the subjects were related, this was deemed well by the search engines. If not, this wasn’t so good and even potentially harmful.

Search engines are continually tweaking their algorithms so SEO professionals have to keep their wits about them in order to stay ahead on the game. Google’s recent Panda update zapped Web sites that were reliant on huge numbers of links from sites known collectively as link farms. These are Web sites that have several links and very little content, and are therefore not very useful to anyone other than for SEO purposes. It would appear that search engines since the dawn of the Internet have been following the same path – that is to rank Web sites higher based on their usefulness to people surfing the Internet, not for SEO people. This would imply that the future of good search engine optimization techniques would focus more on what the user wants and less on how search engines can be manipulated.