HTML 5 and SEO

HTML 5 is still in the creating but for any SEO expert, who tries to look ahead, some knowledge about HTML 5 and how it will blow SEO is not unnecessary information. It is true that the changes and the new ideas in HTML 5 will impact Web developers and designers much more than SEO experts but still it is far from the truth to say that HTML 5 will not mean changes in the Organic SEO policy.

What’s New in HTML 5?

HTML 5 follows the way the Net evolved in the last years and includes many useful tags and elements. At first look, it might look as if HTML 5 is going in the direction of a programming language (i.e. PHP) but truly this is not so – it is still an XML–based presentation language. The new tags and elements might make HTML 5 look more complex but this is only at first glance.

HTML 5 is not very different from HTML 4. One of the basic ideas in the development of HTML 5 was to make sure backward compatibility and because of that HTML 5 is not a complete revamp of the HTML specification. So, if you had worries that you will have to start learning it from scratch, these worries are groundless.

How the Changes in HTML 5 Will Affect SEO?

As a SEO expert, you are most likely involved mainly in those changes in the HTML 5 specification, which will influence your work. Here are some of them:

•           Improved page segmentation. Search engines are getting smarter and there are several reasons to believe that even now they are applying page segmentation. Basically, page segmentation means that a page is divided into numerous separate parts (i.e. main content, menus, headers, footers, links sections, etc.) and these parts are treated as separate entries. At present, there is no way for a Web master to tell search engines how to segment a page but this is bound to change in HTML 5.

•           A new <article> tag. The new <article> tag is probably the best addition from a SEO point of view. The <article> tag allows marking separate entries in an online publication, such as a blog or a magazine. It is expected that when articles are marked with the <article> tag, this will make the HTML code cleaner because it will reduce the need to use <div> tags. Also, probably search engines will put more weight on the text inside the <article> tag as compared to the contents on the other parts of the page.

•           A new <section> tag. The new <section> tag can be used to recognize separate sections on a page, chapter, and book. The benefit is that each section can have its separate HTML heading. As with the <article> tag, it can be presumed that search engines will pay more attention to the contents of separate sections. For instance, if the words of a search string are found in one section, this implies higher relevance as compared to when these words are found all across the page or in separate sections.

•           A new <header> tag. The new <header> tag (which is different from the head element) is a blessing for SEO experts because it gives a lot of flexibility. The <header> tag is very similar to the <H1> tag but the difference is that it can contain a lot of stuff, such as H1, H2, H3 elements, whole paragraphs of text, hard–coded links (and this is really precious for SEO), and any other kind of info you feel relevant to include.

•           A new <footer> tag. The <footer> tag might not be as useful as the <header> one but still it permits including significant information there and it can be used for SEO purposes as well. The <header> and <footer> tags can be used many times on one page – i.e. you can have a separate header/footer for each section and this gives really a lot of flexibility.

•           A new <nav> tag. Navigation is one of the essential factors for SEO and everything that eases navigation is welcome. The new <nav> tag can be used to identify a collection of links to other pages.

As you see, the new tags follow the common structure of a standard page and each of the parts (i.e. header, footer, and main section) has a separate tag. The tags we described here, are just some (but certainly not all) of the new tags in HTML 5, which will involve SEO in some way. For instance, <audio>, <video> or <dialogue> tags are also part of the HTML 5 standard and they will permit to further separate the content into the adequate categories. There are many other tags but they are of relatively lower importance and that is why they are not discussed.

For now HTML 5 is still far in the future. When more pages become HTML 5–compliant, search engines will pay more attention to HTML 5. Only then it will be likely to know how exactly search engines will treat HTML 5 pages. The mass adoption of HTML 5 won’t happen soon and it is a safe bet to say that for now you can keep to HTML 4 and have no concerns. Additionally, it will take some time for browsers to adjust to HTML 5, which further delays the moment when HTML 5 will be everywhere.

However, once HTML 5 is conventional and put to use, it will be the dominating standard for the years to come and that is why you might want to keep an eye on what other web masters are doing, just to make sure that you will not miss the moment when HTML 5 becomes the defector standard.

Top 10 SEO Mistakes

1.       Targeting the wrong keywords

This is a mistake a lot of people make and what is worse – even experienced SEO experts make it. People select keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like an attraction. Selecting the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can’t think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.

2.       Ignoring the Title tag

Leaving the <title> tag empty is also very common. This is one of the most significant places to have a keyword, because not only does it help you in optimization but the text in your <title> tag shows in the search results as your page title.

3.       A Flash website without an html choice

Flash might be smart but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, give an html version. Here are some more tips for optimizing Flash sites. Search engines don’t like Flash sites for a reason – a spider can’t read Flash content and therefore can’t index it.

4.       JavaScript Menus

Using JavaScript for direction-finding is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can’t do without, you must consider build a sitemap (or putting the links in a no script tag) so that all your links will be crawl able.

5.       Lack of consistency and maintenance

Our friend Rob from Blackwood Productions often encounters clients, who believe that once you optimize a site, it is done forever. If you want to be successful, you require permanently optimizing your site, keeping an eye on the competition and – changes in the ranking algorithms of search engines.

6.      Fixed too much onMetatags

A lot of people seem to think SEO is about getting yourMetakeywords and description correct! In fact,Metatags are becoming (if not already) a thing of the past. You can make yourMetakeywords and descriptions but don’t except to rank well only because of this.

7.       Using only Images for Headings

Several people think that an image looks better than text for headings and menus. Yes, an image can create your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are essential SEO items.

8.       Ignoring URLs

Several people misjudge how essential a good URL is. Dynamic page names are still very frequent and no keywords in the URL are more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL); this gives you additional advantage over your competitors. Keywords in URLs are more essential for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having key wordless URLs.

9.       Backlinks spamming

It is a common illusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/new group spam etc., which in the end could lead to getting their site banned. In fact, what you need is quality backlinks. Here is some more information on “The Importance of Backlinks”.

10.   Lack of keywords in the content

Once you focus on your keywords, adapt your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.

SEO India

History of Search Engine Optimization

In the early days of the Internet, search engine optimization was a fairly easy affair. Webmasters (SEO professionals to you and me today) had a fairly straightforward job optimizing web sites. To rank for a keyword in a search engine, all that was necessary was to put them in the title, the keyword meta tag and mention it freely in the site content and hey presto! You were done. This however led to ‘keyword stuffing’ which was a method of repeatedly using the keyword in theMetatag and hiding keywords behind images, in order to influence the search engines.

The search engines caught up with the behavior these webmasters were using and introduced another factor which would influence a site’s position on the results pages. This was the number of incoming links to the site. This was around the same time that Google’s Page Rank Algorithm came about. Google’s page rank essentially states that each link to a page represents a ‘vote’ for that page, so the more links a page has the more authority that page has.

The center on the number of inbound links led to another form of spamming. People started buying links or swapping links just to add to the number of links they had. It is evident that just because a web page has 1000 links doesn’t make it more of an authoritative page than one with 100 links, when considering that links can simply be bought.

So once again the search engines had to re-evaluate their criteria for gauging the significance of a Web site. This time they focused attention on the relevancy of the Web site the link was on to the Web site at the other end of the link. If the subjects were related, this was deemed well by the search engines. If not, this wasn’t so good and even potentially harmful.

Search engines are continually tweaking their algorithms so SEO professionals have to keep their wits about them in order to stay ahead on the game. Google’s recent Panda update zapped Web sites that were reliant on huge numbers of links from sites known collectively as link farms. These are Web sites that have several links and very little content, and are therefore not very useful to anyone other than for SEO purposes. It would appear that search engines since the dawn of the Internet have been following the same path – that is to rank Web sites higher based on their usefulness to people surfing the Internet, not for SEO people. This would imply that the future of good search engine optimization techniques would focus more on what the user wants and less on how search engines can be manipulated.

Affordable SEO Services: Enhance the ranking of your website

Search engine optimization is the concept most nowadays Internet world. Search engine optimization, site owners on the site of application, in order to increase their ranking and get a good online business, it is the most commonly used tools. This is the reason why publish a website, website owners, reasonable SEO services company to support their site to see.

When you think of your company website hosting, you must go to a well-known website development company in India, because these affordable SEO services company providing quality service, affordable rate. Affordable SEO services companies are to add some text and code the site, which allows search engines rate sites.

Search engine optimization is of two types of off-site optimization and site optimization, these optimization techniques are very effective and affordable SEO Services Company.

Affordable SEO services company for your website keyword analysis. Keyword analysis, gives a new index of search and traffic trends. Therefore, it can help you know which keywords generate traffic to your various online marketing activities goals.

In addition, Web pages optimized for your reasonable SEO services company. No page optimization strategy, search engine optimization efforts have not shown great results. In addition, they ensure that, Meta tags, title pages and web content and web page title is part of the structure. Their successful search engine optimization and search engine friendly keyword optimized.

Affordable search engine optimization services for your website popular key. There are many ways you can get network marketing, one of the few and the popularity of the most popular services, search engine optimization. SEO services are very affordable, submit only part of the service, you can buy for your marketing budget. This banner has a variety of products, including directory submission, article submission, social bookmaking, etc., you can also look at affordable SEO services, it provides RSS feeds to submit a press release submitted.

A well-known and well-known custom web design company providing affordable SEO services is SEO India company. Creative Web sols among the leading website design company India offers a wide range of network solutions, such as domain name booking, web hosting, e-commerce website design, graphic design, website design, LOGO design, and web site promotion through search engine optimization.

10 Ways to Get Traffic for Free

Getting traffic is one of the most important tasks for any web master. What is more, you can’t get traffic once and then just reap the benefits. Getting traffic is an ongoing task and you must be constantly doing it, if you want to get traffic and keep it. Here are some of the ways to get traffic for free:

1 Optimize your site for search engines.
Search engines have always been a major way to get traffic for free. That is why you need to do your homework and optimize your site so that it ranks well for the keywords you target. SEO is still the most powerful way to get traffic for free and you really need to invest some time and efforts in the optimization of your site. SEO is not that difficult and if you want to get familiar with it in a nutshell, check ourSEO Tutorial. If you are too busy for that, you can start with the 15 Minute SEO article.

2 Frequently update the contents of your site.
If you expected some shocking secrets revealed, you might be a bit disappointed. One of the first steps in getting traffic for free is trivial but vital – get great content and frequently update it. In terms of SEO, content is king. If your content is good and frequently updated you will not only build a loyal audience of recurring visitors, who will often come to see what is new, but search engines will also love your site.

3 Take advantage of social bookmarking sites.
Social bookmarking sites (especially the most popular among them) are another powerful way to get traffic for free. If you want to learn how to do it, check the How to get Traffic from Social Bookmarking sites article, where we have explained what to do if you want to get free traffic from sites such as Digg, Delicious, etc.

4 Use your Twitter and Facebook accounts.
Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter or Facebook , the traffic you get from there can easily surpass the traffic from Google and the other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook takes a lot of time and effort but generally the result is worth.

5 Get links with other sites in your niche.
Another way to get traffic for free is from other sites in your niche. Getting links with other sites in your niche is also good for SEO, especially if you manage to get links without the famous nofollow attribute. But even if the links are nofollow (i.e. they are useless for SEO), they still help to get traffic to your site. If you manage to put your link in a visible place on a site with high volumes of traffic, you can get thousands of hits from this link alone. If you need list of sites within your niche where you could get backlinks from, check the Back link Buildertool. However, be careful if you exchange links because linking to bad neighbors can do you a lot of harm.

6 Use any chance to promote your site for free.
Free promotion is always welcome, so don’t neglect it. There are many ways to promote your site for free and some of the most popular ones include free classified ads, submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your site work well but if you select the right places to promote your site for free, this can also result in tons of traffic.

7 Create a free product or service.
Content drives most traffic when you offer something useful. There are many types of useful content you can create and they largely depend on the niche of your site. You can have articles with tons of advice, or short tips but one of the most powerful ways to get traffic is to create a free product or service. When this product or service gets popular and people start visiting your site, chances are that they will visit the other sections of the site as well.

8 Use viral content.
Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.

9 Use offline promotion.
Offline promotion is frequently forgotten but it is also a way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn’t moved completely on the Web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your site include printing its URL on your company’s business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts and other merchandise with your logo and this way make your brand more popular.

10 nclude your URL in your signature.
URLs in forum signatures are also a way to get traffic for free. There are forums, which get millions of visitors a day and if you are a popular user on such a forum, you can use this to get traffic to your site. When you post on forums and people like your posts, they tend to click the link to your site on your signature to learn more about you. In rare cases you might be able to post a deep link (i.e. a link to an internal page of the site) rather than a link to your homepage and this is also a way to focus attention to a particular page. Unfortunately, deep links are rarely allowed.

Getting traffic for free is a vast topic and it is not possible to list all the ways to do it. However, if you know the most important ways – i.e. the ways we discussed in this article and you apply them properly, it is guaranteed that you will be able to get lots of traffic for free.

SEO India