Optimizing Your Ecommerce Site For Google’s Shopping Feed
A correctly optimized Google Shopping Feed can be the dissimilarity between success and failure in the online world. In addition, the lessons well-read in feed optimization can be approved over to paid comparison engines like Shopzilla and Shopping.com.
Also identify as a “Google Base Feed” or a “Froogle Feed,” the Google Shopping feed is fundamentally a file containing a list of all your products along with appropriate information like pricing, image locations, and so on. Google has a list of minimum necessities for a shopping feed, but it pays to supply as much information as possible.
How do you identify if you require to optimize your feed? If you have an vigorous feed which gets plenty of impressions (views), but very little clicks, then you may need to make some adjustments. Similarly, if you have a lot of products listed, but aren’t getting many impressions, then you have a still larger need to attach the information in your feed.
Here are some tips for feed optimization:
Do a slight keyword research – By using the Google Keyword Tool, you can discover which keywords connected to your product get the maximum search demand.
Be Original – Lots of people may be selling the similar product using the manufacturer’s title and description. Originality can set you separately, and get more concentration.
Put Relevant Information First – Away from appearing in the Google Shopping Results, a shortened title for your product may emerge among general searches, so take care that the first part of the title (product name) describes the product concisely.
Comprise Part Numbers – Many people know precisely what they’re looking for. This is particularly true for people buying ink cartridges, batteries, and memory cards.
Include Brands – This is very essential in shopping. Brand searches have a very high conversion rate, and you can list items in shopping feeds that have trademark filtering in PPC engines. An item like the “HP 60 Combo Pack Ink Cartridge” illustrates significance, part number, and branding, plus it ties in with the standard that someone looking for this item is a provoked buyer.
Write Good Descriptions – Produce a compelling, keyword-rich snatch encouraging the reader to buy the product. Notice that descriptions in shopping feeds are also used to help the engine deliver appropriate outcome. Again, the best information should be at the commencement of the description.
Check Images – Keep in mind that people are doing their shopping from the pages of Google, so confirm that the image existing portrays the product as clearly as possible. Listings that show good images are much more probable to get clicked.
Check Pricing – This can be the largest reason you’re not getting clicks. If someone else sells the exact similar product for a dollar less, the consumer will think about the other site first!
Add Attributes – More detail helps the search engine show more appropriate products. You can add product attributes like color, compatibility, height, length, weight, year (useful for automotive accessories, collectibles), and custom attributes. If you sell products that are based around a multiplicity of factors, you can get a competitive benefit by being the most significant
Disclose Shipping – For competitive items in Google Shopping, Google will show a list of base prices, a list of shipping costs, and then the complete cost. If you have free shipping, you can float to the top of a vendor list when people are searching for the lowest total price. (For an illustration, type in “ipod touch 32gb” into Google Shopping and then hit the “compare prices” button.)
Optimizing a Google Shopping feed is not a one-time process, but needs a little tinkering. Mainly, what you need to do is make a little alterations, see how consumers respond over the space of a week or two, and then make adjustments to products that aren’t showing outcome. Section of the process also involves searching for particular items and seeing how your competitors are describing the same item. Put yourselves in the shoes of a consumer, and ask yourself if the competing product listing has any features that should be part of your offering. Bearing in mind the high relative value of a click from Google shopping, a well optimized feed can make better your bottom line with very small additional cost on your end. If you’ve been running the same feed for a long time, and haven’t been getting the outcome you desire, then a slight feed optimization can go a long way.