Month: February 2010

Using virtual page views inside Google Analytics can give you the deepest information about Web site activity that you’ve received since analytics began. Obviously, we get more improved results and ways of tracking with each passing year, but virtual page views was a change that has had as much impact as the start of analytics … Virtual Pageviews — Ways to Measure so Much More With Analytics

The ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important. If people started using social media more, and advertisers thought they could get better results for their money in that arena, search engines would be … Could Social Media Be the Google Killer?